Setting up a redirect is only half the job. Understanding who clicks, when, and from where is what turns a simple redirect into a powerful marketing tool.

Key Metrics to Track

Total Clicks vs Unique Visitors

Total clicks count every request. Unique visitors are deduplicated by IP address. A high click-to-unique ratio may indicate bot traffic or repeat visitors.

Geographic Distribution

Know which countries your traffic comes from. This data helps you:

• Validate that your campaigns reach the target audience
• Identify unexpected traffic sources (potential new markets)
• Detect suspicious traffic patterns (bot farms often come from specific regions)

Referrer Analysis

Where are visitors coming from? Direct traffic, social media, search engines, or other websites? Referrer data shows which channels drive the most clicks.

Traffic Flow: Redirected vs JS Page vs Blocked

LinkVice breaks down every click into three categories:

• Redirected — Visitor received a direct 301/302 redirect (reached the target)
• JS Page — Visitor received a JavaScript redirect page (bot filter active)
• Blocked — Visitor was blocked by a blacklist rule

This tells you what percentage of your traffic is real vs. bots vs. blocked.

URL Breakdown

See exactly which URLs are being requested on your redirect domain. This reveals:

• Which paths are most popular
• Whether bots are probing specific paths (e.g., /wp-admin, /xmlrpc.php)
• If someone is hotlinking your images (check image redirect URLs)

Using Analytics for Optimization

1. Low click-through? Check if your redirect URL is visible and accessible
2. High bot traffic? Enable bot blocking and review your blacklist
3. Unexpected countries? Consider adding language-based routing
4. Lots of image requests? Set up image redirect URLs to serve proper images

LinkVice Analytics Features

Every LinkVice redirect includes:

• Clicks Over Time chart with date range filtering
• Country, language, and referrer breakdown tables
• URL breakdown with click counts per unique URL
• Full click log with IP, User-Agent, timestamp, status, and request/target URLs
• Filterable by IP, User-Agent, referrer, country, and language
• Paginated logs supporting up to 10,000 pages

All powered by ClickHouse — queries over millions of clicks return in milliseconds.

Start tracking your redirect analytics for free →